Services
Clear strategy. Stronger campaigns.
- No long contracts.
- No hidden extras.
- Just straightforward Google Ads support.
Google Ads Management
Dedicated support, clear strategy
If you're already running Google Ads but don't have the time, confidence or specialist resource to manage them properly, I can take that off your hands.
I'll manage the account directly, focusing on the campaigns that matter most to your organisation and making sure performance improves over time.
Best for
Organisations that want an experienced pair of hands managing Google Ads on an ongoing basis, without hiring an agency or building an in-house paid media team.
From £450/month
Talk to me about managementWhat's included
- Campaign monitoring and optimisation
- Search term and keyword management
- Bid and budget optimisation
- Ad copy testing
- Paid Search and Performance Max support
- Conversion tracking checks
- Landing-page recommendations
- Regular performance reporting
- Clear strategic recommendations
Google Ad Grants
Get more from your $10,000 monthly Google Ad Grant
Google Ad Grants can be incredibly valuable, but many charity accounts struggle to spend meaningfully, generate useful traffic or stay strategically focused.
I help charities turn their Grant into something genuinely useful.
That might mean improving an existing account, rebuilding campaigns that have stalled or managing the Grant on an ongoing basis.
Best for
Charities that have a Google Ad Grant but aren't getting enough value from it, as well as organisations preparing to launch or rebuild their Grant account.
From £400/month
Improve my Ad GrantWhat's included
- Account and compliance review
- Campaign and keyword strategy
- Search campaign builds
- Performance Max support where appropriate
- Ad copy development
- Conversion tracking recommendations
- Search term optimisation
- Budget utilisation strategy
- Ongoing performance optimisation
Google Ads Audits & Rebuilds
Find out what's working, what isn't and what needs fixing
Sometimes an account doesn't need ongoing management straight away. It needs clarity.
I'll take a detailed look through your Google Ads setup and identify where budget is being wasted, where opportunities are being missed and what I would change.
If the account needs more than optimisation, I can rebuild the structure from the ground up.
Best for
Organisations that know their account could be performing better but aren't sure where the problems are.
Also useful before changing agency, increasing spend or launching a new campaign strategy.
I'll review
- Campaign and account structure
- Keywords and search terms
- Match types
- Bidding strategy
- Budgets
- Ad copy
- Performance Max setup
- Conversion tracking
- Landing pages
- Measurement and reporting
- Areas of wasted spend
What you'll get
- A clear account review
- Prioritised recommendations
- Quick wins and longer-term opportunities
- Tracking and measurement checks
- Practical next steps
- Optional support implementing the changes
Conversion Tracking & Measurement
Know what your Google Ads are actually achieving
Good advertising decisions depend on good measurement.
If conversions aren't being tracked properly, it becomes difficult to know which campaigns, keywords and audiences are genuinely delivering value.
I can review and improve your measurement setup so Google Ads is optimising towards actions that actually matter.
Best for
Organisations that are seeing clicks and traffic but don't have confidence in what happens afterwards.
It's also particularly useful before moving to conversion-based bidding or increasing campaign budgets.
From £325
Fix my trackingWhat I can help with
- Google Ads conversion tracking
- GA4 event setup
- Google Tag Manager
- Form submission tracking
- Button and CTA tracking
- Landing-page conversion events
- Campaign-specific goals
- Primary and secondary conversion setup
- Tracking audits
- Measurement strategy
Not sure what you need?
That's completely normal.
On a discovery call, we can look at what you're trying to achieve, where things currently stand and what type of support would make the most sense.
There's no obligation to commit to ongoing management.
Need something a little different?
I also help with one-off Google Ads strategy, campaign launches, Performance Max reviews and emerging areas such as AI-powered search and advertising.
If you're not sure whether your project fits neatly into one of the services above, get in touch and we can talk it through.