Google Ad Grants

Make more of your $10,000 monthly Google Ad Grant

I help charities turn their Grant into useful traffic and real results - what's working, what isn't, and what to do next.

Book a free discovery call

Or prefer email? tompinksppc@gmail.com

What is Google Ad Grants?

Google gives eligible charities up to $10,000 a month in free Search advertising - helping more people find your support, services, fundraising and events.

To qualify, your charity needs approval through Google for Nonprofits and a website that meets Google's quality requirements.

$10,000 is a maximum allowance, not guaranteed spend.

Getting access to the Grant is one thing. Getting real value from it is another - and that's where most charities get stuck.

Sound familiar?

Most Grant accounts underperform for the same handful of reasons.

It barely spends

The account ticks along on a fraction of the allowance, with campaigns too narrow to reach the people searching for you.

The traffic isn't right

Clicks come in, but not from people genuinely looking for your services, resources or campaigns.

Nobody knows what's working

Tracking is patchy and the account has grown messy over time, so it's hard to tell what's actually delivering.

The clicks aren't converting

People are visiting your website, but they're not donating, signing up or taking the actions that matter to your charity.

How I help

I'm not interested in making reports look busy. I'm interested in whether your Grant is reaching the right people and achieving something useful.

Account review

A clear, honest look at what's there - the biggest opportunities, what's holding the account back and a plan to fix it.

One-off, quoted by scope

Ongoing management

I run the account day to day: campaigns, keywords, search terms, tracking and regular improvements that keep it performing.

From £400/month

Setup and rebuilds

Starting from scratch or starting over - a properly structured account built around what your audience actually searches for.

Quoted by scope

Book a free discovery call See my case studies

FAQs

Let's make your Grant work harder

Whether your account is barely spending, attracting the wrong traffic or just feels difficult to understand - a free discovery call is the easiest place to start.