Hi, I'm Tom
I help charities and purpose-led organisations make better sense of Google Ads.
What's working, what isn't, and what to do next.
My background is in digital content, communications and marketing, with much of my career spent working in organisations focused on mental health, young people and social impact.
That means I understand the reality behind the campaigns - limited budgets, ambitious targets, internal stakeholders, reporting pressures and the need to show that every pound is doing something useful.
From content and communications to Google Ads
I didn't start my career inside a PPC agency.
I came into Google Ads through broader digital marketing roles, where search, content, user journeys and measurement all needed to work together.
Today, I manage Google Ads in-house for The Mix and SHOUT, working across Google Ad Grants, paid media, Performance Max, fundraising campaigns and NHS partnership activity.
That experience has given me a practical understanding of what actually happens after someone clicks an ad - and why great campaign performance means very little if the landing page, tracking or strategy behind it isn't working.
Why I do this
I like making complicated things simpler.
Google Ads accounts can quickly become messy: campaigns pile up, tracking breaks, budgets drift and nobody is entirely sure what is driving results.
My job is to bring some clarity back to that.
Sometimes that means rebuilding an account. Sometimes it means fixing conversion tracking, improving an Ad Grant or simply giving a team an experienced second opinion.
The goal is always the same: make the account easier to understand and make the advertising work harder.
A different kind of Google Ads support
When you work with me, you work directly with me.
You'll get:
Straightforward advice
I'll explain what I think is happening, what I'd change and why.
Hands-on expertise
I'm the person looking inside the account and doing the work.
Clear measurement
Clicks and impressions have their place, but I care much more about what people actually do after they arrive.
Flexible support
I work on both ongoing management and one-off projects, including audits, rebuilds and tracking work.
Let's make Google Ads clearer
Whether you're trying to get more from a Google Ad Grant, improve an existing paid search account or work out why your tracking doesn't quite add up, I'm happy to take a look.
Book a discovery callOr prefer email? tompinksppc@gmail.com